Lester Who

“Give it to the new guy,” suggested a receptionist. “Are you ready?” Jerry asked. “Ready for what?” I replied. “It’s a challenge. And everyone so far has failed,” Jerry answered.

Jerry is a salesman at our GM/Buick dealership. He’s been here for quite a while; long enough to amuse himself at the expense of others. I took the Jerry Challenge my first week as an employee. Needless to say, I failed. But failing is winning and winning is failing because it’s not really a challenge. Nor is it a riddle. Rather, it’s a practical joke disguised as an intellectual battle between man and beast.

The challenge was so amusing, we decided to make it bigger. So we dared our fans on Facebook to come in to take the challenge. Win or lose, we gave the first person to come in $100 gift cards to an Italian Specialities Market. Enter Joanne.

Joanne’s daughter follows us on Facebook and heard about the Jerry Challenge, so she convinced her mother to come in. “I’m here for the Jerry Challenge,” she said with a print-out her daughter provided. Camera in hand, we documented our first ever internet-driven contest. Click here to see Joanne take the Jerry Challenge.